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How I created my logo

How I created my logo

Story time !
Atelier sabra
I had an internship next to the Royal Park in Brussels a few years ago.
Every morning I would walk by the park, and look at the architecture and the sculptures at the park.
Needless to say that I do not walk around looking at my feet 😸
These ovals highly inspired me and I knew this would be my logo.
I started drafting in powerpoint, and asked a friend in South-Korea, to clean it up. Some time later I came with the final version that is now my logo. 
🤘🏻


Learning to deal with insecurities

Learning to deal with insecurities

With this blog post I would like to briefly talk about how I deal with the insecurities of the image of the self, and since I am active in fashion, the insecurities of the amazing women and men that model for me.


I have chosen to only use models that I know. Non-professional models.
Why? Because I want to represent genuine people. Except for lighting modifications, I do not apply Photoshop either. 

Why? Because I want to represent genuine people.

And when dealing with the genuine, insecurities are a part of the game. When ask friends to pose for me, the...


Learning to handle rejection

Learning to handle rejection

The road of the creative entrepreneur is not paved with roses.
Well, the roses actually do exist in my imagination, but the reality is definitely a little different. More like cobble stones, I would say.
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atelier sabra
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I have to convert my creations into sales, because otherwise I will be counting...


Learning to be a creative director

atelier sabra

On my way to become my own artistic director for Atelier Sabra.